Preparing interface
ScaleVelocity CRM - A Series B sales acceleration platform seeking to unseat the market leader.
RevOps needed better leads for their SDRs. We built an automated engine that continuously scraped software review boards for companies complaining about the market leader. By the time those unhappy customers were actively evaluating choices, the SDR team was already cold-calling them with a perfectly timed counter-offer.
SDRs were wasting time engaging cold prospects not currently in a buying cycle.
Competitor possessed massive brand awareness, meaning buyers naturally went to them first.
Scraped reviewer identity clues and firmographic data from software review platforms.
Used Waterfall Enrichment tools to identify the specific buyer and enrich with mobile numbers.
Sales cycle decreased by 45 days on average.
SDR team beat quota by 22% in the first quarter.
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