About the Study
120-Person SaaS Company, RevOps + 12 SDRs - A SaaS company's RevOps team managing 12 SDRs who needed better prospect lists and couldn't find niche verticals in ZoomInfo.
We built the best list we've ever had—in under 3 hours. By scraping competitor case studies and partner pages, we found companies with the exact pain points we solve. After enriching in Deal Scale and syncing to HubSpot, our SDRs saw a 27% lift in response rates and booked 14 meetings in the first week.
Business Challenges
- 1
SDRs were wasting time researching prospects manually.
- 2
ZoomInfo lacked niche verticals they needed for targeting.
- 3
Quota was slipping due to poor lead quality.
- 4
Manual research was too slow to keep up with demand.
Our Solutions
- 1
Crawled competitor websites and partner pages
- 2
Extracted company names, industries, and pain points
- 3
Used Lead Standard Format to clean the list
- 4
Enriched leads in Deal Scale with scoring
- 5
Auto-synced to HubSpot for SDR outreach
Business Outcomes
27% Lift in Response Rate
SDR call list quality improved dramatically, resulting in 14 booked meetings in week one and a 27% increase in response rates.
Standardized Monthly Play
RevOps standardized this as a monthly play, building fresh prospect lists from competitor research in under 3 hours.
How It Works
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