Preparing interface
SaaS ScaleUp - A growing software company trying to poach enterprise deals from legacy competitors.
RevOps required higher-quality lead intent. We implemented a continuous sentiment monitoring system across review sites, linking dissatisfied users to specific decision-makers and piping them directly to SDRs.
Generic outbound lacked the context needed to break into active accounts
Needed a way to identify companies actively complaining or switching from legacy systems
Monitored low-star reviews and negative social sentiment against legacy vendors.
Automatically matched complaints to key decision-makers and routed alerts to the RevOps team.
Increased from 1.5% to 6.2%
Shortened deal cycle by 25%
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